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IAOC Educator Groups

IAOC Paper Presentations

Reykjavik, Iceland - 2008

Preparing Online Communicators for the Future of Information Systems

- Diane Penrod

- Bill Wolff

 

Using Google Applications for Online Teaching: Competition for Proprietary Educational Software in an Age of Fiscal Constraint

-  Kevin Lee

 

Loud Voices, Silenced Voices; the Ethics of Online Content in Media Coverage of High-Profile Child Death and Child Disappearance cases

- Kathryn Quigley

 

User Interaction with Time-dependent Presentation in Online Journalism. Results of an Eye-tracking Study

- Peter Schumacher

Using Distance Learning Tools for Adult Learners

- Paul Carringer

 

Online Marketing for Book Publishers: 10 Practical Strategies

- Steve O'Keefe

 

May Be Your Legal and Ethical Problem: Emerging Legal and Ethical Considerations in the Shifting Structure of Online Communication

- Candace Kelley, Assistant Professor

 

The Art of Not Writing for the Web; Less Content Equals Increased Message Exposure

- Thomas Klipstine

 

A Model for Developing On-Line Writing Training for Lawyers and Law Students

- Joseph Basso

 

Incorporating New Media into Client Programs: The Challenges

- Chris Lukach

 

Web 2.0 for the Travel Marketer and Consumer

- Felix Laboy

 

United Way Duck Town: Using Web Sites and Web Feet to Hatch a New Generation of Givers

- Don Dunnington

- Claire Riggs

 

Approaches to Designing Online Courses

- Chandrasekhar Vallath

 

Podcasting: Enhancing Marketing Communications

- Diane Holtzman

- Linda Feeney

Internet Crisis Communication and Online Communities: A Case Study

- Patricia Swann

 

Reducing the Risk of Uncertainty: Safeguarding Against Electronic Documents and Other Written Reports Becoming Exhibit A in Court

- Joe Basso

 

The Credibility Exchange Effect: How Linking Influences Web Credibility

- Michele Rosen

 

CyberGens and the Cybercentrism Model

- Lansing Gordon

 

Rethinking Age Discrimination: How a Mature Workforce Could Pay Greater Dividends in an Information Economy

- Joe Basso

 

Engaging Graduate-Level Online Students in Authentic Learning Using Web Quests

- Mark Van Dyke

 

"A Crisis of Respect" Why it is so hard for professional communicators to adopt new technology in their practice?

- Dee Rambeau

 

Placing Diversity within "One Click" on Fortune 500 Company Web Sites: It's the Right Thing to Do

- Tia Tyree

 

Emerging Ethical Issues for Online Communicators - Or, Seven Problems We Just Figured Out We Had

- Carl Hausman

 

The Use of Electronic Portfolios in Assessment of Student Outcomes

- Diane Holtzman

 

The new rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly

- David Meerman Scott

 

Using Your Intranet to Effect Change

- Rich Alcantara

 

Experiments in Online Channels for Internal Communication at Lockheed Martin

- Jeanine Zeitvogel

 

Communicating with the Media via Email - What Works and What Does Not

- Gary McNeil

An analysis of the Usability of Corporate Online Media Rooms

- Mr. Dustin W. Supa

 

An Assessment of Factors Affecting Dropout of Students Enrolled in the Online New College Bachelor's Degree Program

- Dr. Jeff Hover

 

Opportunities and Limitations of web Logs: views of PR and Journalism

- Dr. Serra Gorpe

 

The Changing Role of the Press Release

- Rod Nicholson

 

International Distance Courses with videoconferencing: Designs, Benefits and Challenges

- Dr. Kevin C. Lee

 

World-class PR Measurement That Will Make Your CEO Smile

- Andrew Muir

 

Video on the Web: From A to Z, How Newsmakers Can Benefit from the Explosion of Online Video

- Romina Rosada

 

Managing the Online Crisis: How Public Relations Practitioners Target Web Logs and Wikis

- Mr. Marcus Messner

 

EUROBLOG Study, Blogging in Europe - major findings

- Philip Young

 

Online Buzz Monitoring & Analysis

- Simon McDermott

 

Educator Profiles

Rowan University Remembers Dr. Craig Monroe

Dr. Craig Monroe was dean of the College of Communication at Rowan University for five years. He spent 40 years in higher education, passionately committed to his work.

Dr. Monroe held a Ph.D. in Communication from the University of Nebraska, an M.S. in Speech from Emporia Kansas State University and a B.A. in Speech and Political Science from the University of Central Oklahoma. Prior to serving as dean at Rowan, Dr. Monroe held professorships in communication studies at California State University, San Bernardino and at Marshall University, West Virginia. At California State, he served as both chair of the department of communication studies and associate dean. He also served as chair of the department of speech at Marshall.

Throughout his career, Dr. Monroe authored several textbooks and articles in communication journals, delivered more than 40 conference papers and served as a trainer/consultant to many businesses and corporations, providing over 250 programs.

Regarded by members of the Rowan community as an outstanding dean and a highly respected colleague, Dr. Monroe was noted for supporting student and faculty achievements and mentoring his faculty and staff. A strong leader, Dr. Monroe guided the college to new levels of accomplishment. During his years at Rowan, he was an influential member of numerous task forces and committees, always providing a voice of reason, wisdom and accommodation. He excelled at bringing people together and over-seeing projects to a successful conclusion.

As dean, Dr. Monroe championed the work of award-winning communication students, believing that student achievement was the “signature” of his college. During his tenure as dean, communication students won more than 130 regional and national awards, and Dean Monroe attributed this high level of productivity and recognition to the quality of the college’s educational programs.

“I know Craig would have been pleased to see the size of the crowd, and how much he was respected and how much he was loved,” said University President Donald Farish at the beloved dean’s memorial service. “I remember him as one of the most decent people I have ever met. I will miss my friend.”

Dr. Monroe’s leadership, good humor and caring nature will be forever missed by all who knew him at Rowan University.

 

SFSU Faculty Profile: Dr. Sanjit Sengupta 

SFSU's College of Business developed an E-Commerce Marketing concentration through which undergraduate and graduate students have the opportunity to focus their marketing degrees on e-business methods, practices and strategies. With such courses as Internet Marketing, Internet Public Relations, Digital Advertising, Hi-Tech Marketing and E-Business Marketing Strategy, students learn the latest trends, strategies and technology in online communications, as well as how to use basic design software. To demonstrate what they have learned, students get to work on semester projects with real clients in the San Francisco area. For more details, read this press release.

Sanjit Sengupta earned his Ph.D. from University of California, Berkeley. He teaches courses in Strategic Marketing, Business-to-Business Marketing, High-Tech Marketing and E-Business Marketing Strategy. He has also taught at the University of Maryland, College Park and in many executive development programs in the USA, India, Finland and South Korea.

His research interests include new product development and technological innovation, strategic alliances, sales management, and international marketing. His research has been published in many journals including Academy of Management Journal, Journal of Marketing, and Journal of Product Innovation Management.

In addition, Dr. Sengupta co-authored a book called Marketing of High-Technology Products and Innovations, Second Edition, which was published by Pearson Prentice Hall. Prior to his academic career, he worked in sales and marketing for Hindustan Computers Limited and CMC Limited in Bombay, India.

 

Rasmussen College’s Internet Marketing Major

Rasmussen College in Minnesota recently developed an Internet Marketing major as part of its Business Management program. Courses include, Internet Consumer Behavior, Search Engine Marketing, Target/Audience Messaging, Web Media Marketing, Applied Internet Marketing, and E-Strategies and Development.

This program emphasizes the importance of having an online presence for any business. It focuses on practical career training that will teach students how to use the Internet to their advantage in the business world. 

 

Seminars, Conferences, and Awards

2009 International Conference, October, Washington, DC

Join the International Association of Online Communicators (IAOC) in October to present your paper concerning online communication in Washington, DC.

Communication professionals, educators, and graduate students may submit competitive abstracts for paper presentations at the Fifth Annual International Association of Online Communicators Conference.

Paper topics may include (not limited to):

• Writing for webs, blogs, social networks, search optimization and readership
• Trust and ethics for PR & journalism in a Web 2.0 world
• Can we have transparency, trust and anonymity on the Web?
• Social networking dangers and opportunities
• Best practices in teaching online communication
• Measuring the effectiveness of Web-based classrooms
• Using social media tools for Intranets
• Web content management tools & methods
• Multi-lingual website guidelines
• Multi-lingual search optimization
• Twitter’s impact on PR

Roundtable Papers Presentations (Thursday and Friday)

The conference will comprise roundtable paper presentations on Thursday afternoon and Friday morning as well as a keynote luncheon presentation. Join us for complimentary breakfast and lunch on Friday.

Fees:The registration fee of $199 for IAOC members, $299 for non-members includes Friday’s breakfast, luncheon with a keynote speaker, as well as conference materials.  You may go here to apply for membership.

Abstract Deadline is March 27, 2009A one-page abstract must be submitted via e-mail by March 27, 2009 to sparks@rowan.edu, attention Suzanne FitzGerald. Please include a cover screen with your credentials for blind review.

Be sure to enter the Web Marketing Association's 13th annual WebAward Competition for Website development. This is a great way for you to receive important benchmark data for your entire industry and where your site ranks in each of the seven judging criteria. This could also lead to many PR opportunities, including industry publications, blogs, websites, by-lined articles, podcasts, press releases, and interviews.

Recognition and feedback is what you will receive when you enter the 2009 WebAward Competition for Website development. Winning accolades in the 2009 WebAwards - the Internet's premier award recognition program, is a great way to stand out from others in your industry. The 13th Annual WebAward competition deadline for entry is May 31st, only a month away, and you can submit your site for review at http://www.webaward.org/. Avoid a late fee by completing your Web site entries before the deadline.

Enter the 2009 WebAwards today and receive the recognition you deserve! 

 

Public Relations Society of America

The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States. Visit their website, http://www.prsa.org/, for more information!

 

Communication Models

We all know by now that "Markets are conversations." Lois Kelly, however, author of Beyond Buzz, says it's not enough anymore to spread "Word of Mouth." To succeed in the marketplace today, you have to have a meaningful dialog -- and really listen to your market.

About Lois Kelly:

Lois Kelly writes, consults and speaks about how to use conversational marketing and social media to more quickly connect with customers, employees and marketplace influencers.

Reviewing her new book, Beyond Buzz: the Next Generation of Word of Mouth Marketing, Northeastern University professor Walter Carl said “The Cluetrain Manifesto was a call for corporations to wake up to the global conversations about them, and potentially with them. In Beyond Buzz, Lois Kelly gives corporations the practical tools to answer that call.

Lois' articles have appeared in USA Today, the Wall Street Journal, Brandweek, Advertising Age. Clients have included Sapient, SAP, Sun Microsystems, FedEx, The Business Innovation Factory, Dunkin’ Donuts, and Communispace. 

 

In support of this week's blog show, guest Peter Gloor has made available to us a scholarly article containing the summary findings of the research project we have been discussing. The article is officially entitled, "The Virtual Mirror: Reflecting on Your Social and Psychological Self to Increase Organizational Creativity."

Authors of this work are Peter Gloor, Daniel Oster, Alexander ("Sandy") Petland, and Ornit Raz. Maybe Peter could tell us a little about these other contributors. The article does not contain the authors' biographies or credentials, though it does contain an extensive bibliography of references.

While the paper is academic in tone, it makes use of intriguing mapping software that renders social interactions into colorful grids. The graphics come through nicely in the PDF version we are offering in the IAOC Library. Here is the link to download the report:

The Virtual Mirror, (PDF, 17 pages, 577K)

 

Of all the communication models out there, it should be no surprise to anyone who knows my computing background that I prefer the networked model.

One of my company's clients is a provider of wireless network technology (used, for instance, to connect an array of environmental sensors together). It strikes me that their topology is strikingly appropriate to interpersonal communication models (but perhaps to the exclusion of the traditional "transmission models," which, although flawed, still have some relevance to broadcast media).

They use an "un-tethered, mobile ad hoc network." Un-tethered means wireless, very appropriate. Mobile means moveable, also appropriate for our portable device world. Ad hoc means you can join the network on the fly by hooking up with any other network node (as opposed to having to register yourself with some central authority).

The key variables affecting the success of any network in this model are range (how far apart each node is), power (how far each node can shout), data rate (how fast each node can talk), duty cycle (the frequency and duration of active communication), scalability (how big the network can grow and remain successful) and mobility (how easily each node can move). It’s a very interesting approach, but like most any model, it is limited. The key limitation is that each node belongs to only one network, while IRL, communication nodes belong to many different networks.

Our client actually addresses this limitation in part by adopting a hybrid star-mesh network topology, which allows for nodes to serve as both communication hubs and end-points. With some more sophisticated routing protocols, the network can be dynamically reconfigured to permit different transmission routes for different purposes (for instance, by reprioritizing route preferences for each node). While this would in theory accommodate multiple networks, it would not accommodate multiple simultaneous networks.

But, since we're talking "theory" and "model" here, there's no reason why you can't create an "overlay" model with multiple network configurations represented by different layers of acetate describing possible network configurations on top of a map of the individual nodes. The model would require multiple network "stacks" (apologies to TCP/IP-savvy folks for stretching the term) to handle each possible network configuration.

This modified model works really well for interpersonal communication, and handles mediated communication as well. Broadcasters simply have more "power" (they can shout farther, and thus reach more nodes). The model also accommodates multiple data transmission models. While broadcast nodes rely on "periodic" one-way transmission methods, they can also rely on "store and forward" techniques (similar to what is used by e-mail servers) to allow messages (ads, movies, programs) to collect up and wait for receipt (think TiVO here). Blog nodes use a combination of periodic (e.g., one post a day) or "event-driven" ("I just read a great article") transmission methods, while RSS nodes are purely event-driven ("something was posted so I'll pass it on").

The rest of us interpersonal communicators are using bi-directional methods such as "polling," where regular nodes of a network check in on other nodes from time to time (checking to see what's new out there, or how friends are doing, or where the FedEx shipment is) or "on-demand" methods whereby we join a network temporarily, communicate, and leave.

Wikis can be diagrammed quite easily--they're "hubs" in a network, but their transmission method is a little harder to pin down. One could argue that they're the opposite of the broadcast node, in that all of the contributions come from other nodes, but of course this is too simple--they're a "many-to-many" hub node, capable of becoming a huge communication nexus by their very nature. And of course each blog and each wiki and each website has different pages, but specific nodes can easily be pages, and described using Internet-conventions such as URIs (uniform resource identifiers, the most common example of which is a web site URL, but they can also describe people, phone numbers, FTP sites, etc. etc.).

This model could be diagrammed similarly to the one-to-one diagram illustrated by Don Dunnington. Range would be illustrated by the space between nodes, while power can be illustrated by concentric fading circles surrounding a node, similar to the diagram above. Data rate can be illustrated by the thickness of lines between nodes and duty cycle by the size of line dashes. Scalability and mobility are a little more systemic, but can be illustrated dynamically. You can use arrows to signify communication direction (which would illustrate situations like one-to-one, one-to-many, many-to-one or many-to-many).

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